Refresh Your Content With Digital Signage This Spring
Spring cleaning is the perfect time to update your tech, including digital signage. Businesses should aim to update their digital signage as much as possible, as things are constantly changing and it’s important to always display the most relevant, up-to-date information to customers and employees. Here’s what you need to know about digital signage and why you should consider updating it as part of your spring cleaning plan.
Why You Should Refresh Your Digital Signage
Digital signage is a highly effective tool for communicating with those in your building, displaying everything from internal messaging to targeted media. Regularly updating your digital signage to reflect current news and events can help keep everyone on the same page.
We’ve all seen signs that display the same outdated information day after day. You don’t want to be the company that continues advertising a sale weeks after the event, so it’s important to refresh your signage from time to time to ensure that you’re always displaying the most relevant information. This can help prevent confusion among customers and those in your organization.
How to Refresh Your Signage
You can get creative with refreshing your digital signage—the sky truly is the limit. Whatever content you choose to add, it should capture your audience’s attention, succinctly convey information, and encourage viewers to take action in some way. The following are some ideas you might use for your digital signage.
One of the most common uses for digital signage is wayfinding, or instructions to help viewers navigate the space. Wayfinding tools are especially useful in large buildings, so if you work in a big complex, you might display a map to help people get around.
Letting customers know how late you’re open can give them a better idea of how long they have to shop. Displaying your business hours on your digital signage is a great way to convey critical information to your audience.
Retailers can make good use of their digital signage by displaying information regarding current and upcoming sales. You can also display loyalty program info, giveaways and promotions, and customer testimonials. Anything and everything pertaining to sales should be considered for your digital signage.
Social Media Handles
If you want people to follow your brand on social media, you can display your social handles on your digital signage. For best results, you might even try placing these signs near your checkout counter, as customers waiting in line are more likely to whip out their phones and pull up social media than those that are busy shopping elsewhere in the building.
Benefits of Digital Signage
Digital signage is helpful in many ways and has become popular thanks to its versatility. It can offer your business multiple benefits, including:
- Enhanced engagement
- Higher customer satisfaction rates
- More impulse purchases
- Increased growth
- Additional business opportunities
From the customer end, digital signage conveys critical information regarding sales and wayfinding, but it can also benefit employees. For example, by displaying store information via digital signage, retail staff can avoid answering the same customer questions over and over again. Instead, they’ll have time to focus their efforts on key store operations. Digital signage promotes customer self-sufficiency and allows shoppers to quickly find the information they need without having to track down store workers.
Getting Started With Digital Signage
If you’re thinking about implementing digital signage or even updating existing tech, there are a few tips to keep in mind. First, you should determine the purpose of your content. This will depend heavily on your business type and industry. For example, if you’re a clothing retailer, then you are likely to use your signage differently than, say, a financial institution would.
You should also consider your peak business hours and how much time customers are realistically going to spend looking at your signage. If you run a fast-paced business that regularly sees customers in and out the door without much loitering, then your content should be designed to convey information in quick, relevant snippets. On the other hand, if customers take their time when visiting your business—as they do at establishments such as cafes—then you have more options in terms of content.
Need to Update Your Digital Signage? Teksetra Can Help!
Figuring out how to refresh your digital signage can be challenging, as there’s so much to take into consideration. You need to determine where to place your signs, what to display on them, and how to best leverage this tech to capture your audience’s attention.
Teksetra offers digital signage solutions and services, including planning, software, mounts and enclosures, and professional installation. Working with Teksetra, you can achieve better engagement, streamlined marketing, increased customer satisfaction, and more. Get in touch with us today to learn more about digital signage and how Teksetra can help you implement or update your equipment!
Digital Signage Brochure
Whether you’re looking to install wayfinding kiosks throughout your facility or a 4K video wall in your lobby, Teksetra has the digital signage solutions you need to modernize your location, enhance your customer experience, and drive your business forward. Download the brochure to learn more.
Digital Signage Managed Services Brochure
Featuring cutting-edge technology and reliable fleet management, our digital signage managed services increase your screen uptime, give you real-time agility, and enhance your customer experience.
Digital Signage Security Considerations
Before jumping into digital signage, it's vital to consider security. Any machine connected to your network is at risk of hacking, and digital signage is no exception.
Digital Signage at Your Financial Institution: Boost Performance and Productivity
If your financial institutions is still relying on manual-change rate boards and paper pamphlets, there’s value in considering modern upgrades like digital signage to create a powerful multi-channel customer experience.
Digital Signage for Retail
Unless there is a 1:1 staff to customer ratio, how can you engage your retail customers in a meaningful and unobtrusive way? The answer: Digital signage.
5 Ways to Use Digital Signage in the Hospitality Industry
Ever wondered what sparked the growth of digital signage in the hospitality industry? The reason is actually simple: Guest experience is everything.
96 Digital Signage Content Ideas
Use these digital signage content ideas to transform your display into a dynamic, technology-driven way to communicate with your customers.
Data and Interactive Digital Signage
Use your interactive digital signage to take the customer experience one step further by connecting them to an almost e-commerce experience.
Dynamic Corporate Communications with Digital Signage
With digital signage, you display your communications instantly. Get your employees's attention with interesting, memorable & motivating corporate communications.
How Digital Signage Can Transform Your Corporate Training Department
Effective training is engaging, memorable, and meaningful. Digital signage is one of the best ways to transform your corporate training into a process that works.
How Digital Signage Improves Bank Branches
Advancing technology in the financial sector continues to evolve. Modern financial institutions must invest in the right digital signage solutions.
How to Choose the Right Digital Signage
Digital signage works. Before you begin to embark down the path of digital signage deployment, consider these three questions.
Improve Customer Service with Digital Signage
Is your retail business ready for your future customers? Here's how you can improve customer service and the customer experience with digital signage.
Marketing Trends That You Can Apply in Digital Signage
To create relevant digital signage that will prove to be an effective advertising tool, here are some marketing trends to take note of right now.
What is Digital Signage?
Digital signage is a dynamic, technology-driven way to communicate & share info using LCD, LED and projection to display images, video, copy & other media.
Top 5 Benefits of Digital Signage in Healthcare
When it comes to the healthcare industry, digital displays and kiosks offer countless advantages to patients, visitors, and employees alike.
Why You Should Not Use a Flash Drive for Your Digital Signage Content
Make the move away from flash drives, an incredibly limiting method of delivering your most important content, for digital signage.
Your Digital Signage Checklist: Planning Displays That Drive ROI
Presenting your digital signage checklist. For digital signage to be successful and drive positive ROI, it's critical to consider...
Digital Signage Frequently Asked Questions
Questions about digital signage? Download our FAQ sheet for answers to frequently asked questions.
Digital Signage Video
From durable kiosks to captivating 4K video walls, Teksetra offers robust digital signage solutions designed to drive revenue, enhance customer experiences, and elevate brand identities. Watch to learn more.
Determining the ROI of Digital Signage
Understanding the methodology behind calculating ROI and ROO for digital signage prior to engaging in the planning phases of the campaign ensures a clear path to measurable success, one which avoids the many pitfalls of improper planning.
Add E-Waste Recycling to your Spring Cleaning Checklist
Declutter your office space by adding e-waste recycling to your spring cleaning checklist. E-waste describes electronic items that are no longer useful.