Digital signage has gained serious traction over the last decade or so, and the number of industries employing this form of advertising and communication only continues to skyrocket. In fact, according to MarketWatch, the digital signage market is expected to be exceed $23 billion by 2023.
So, why is it that digital signage has gained so much popularity?
Well, to put it simply, because it works.
The use of digital displays has been proven time and again to provide a wide range of benefits for businesses around the world, from increased profits to higher levels of engagement from customers and visitors. In fact, research claims that digital displays capture 400% more views than static displays, and the recall rate of digitally delivered information is an astounding 83%.
Out of all the benefits of digital signage though, these five stand out from the crowd as seriously impactful, driving results and transforming business.
Top 5 Digital Signage Benefits
1. Enhanced Engagement
Digital displays capture 400% more views than static displays, and 8/10 customers claim to have entered a store simply because digital signage caught their attention. So how does this affect business? Well, more views mean more opportunities to impact sales, and more interest means more customers in your doors, all of which can lead to opportunities for greater sales.
2. Greater Satisfaction
Digital signage can have a huge effect on your customers’ overall experiences. In fact, according to a Digital Signage Today article, customers that interact with digital signage report 46% higher satisfaction. Part of that is almost certainly due to the 35% decrease in perceived wait time that Burkhart notes as being “one of the best things you can do to improve customer experience.” These are the kind of improvements to customers’ experiences that can help lead to better customer retention.
3. More Impulse Purchases
David Bawarsky, an authority in the tech community, states that 19% of people admitted to making an unplanned purchase because of digital signage. When you compound these unplanned purchases with digital signage’s effect on purchase amount, it’s easy to see how much of a boon digital signage can be to business.
4. Higher Growth
A collection of recent reports state that many brands experience a significant increase (as much as 33%) in sales after implementing digital signage. On top of that, the research is clear — digital signage frequently leads to more in-store traffic and customers spend significantly longer inside. These trends help to improve business’s bottom lines, allowing for greater opportunities in the future.
5. Additional Opportunities
Digital signage also helps to mitigate a variety of time-consuming jobs that have historically been the responsibility of employees. For instance, in the retail environment, digital signage can display loads of sales information that employees no longer have to spend time relaying to the customer. This frees up their time to engage in more meaningful conversations, providing higher customer satisfaction and more opportunities to create the kind of genuine connections that lead to a loyal customer base.
The research has been done, and the results are clear: Digital signage works.
From increased foot traffic to more satisfied customers, digital signage is working wonders. To learn more about digital signage, the benefits of the technology, best practices, and how to measure ROI on your investment, check out our white papers or visit our solutions page.
