Top 10 Benefits of Digital Signage
Digital signage has gained serious traction over the last decade or so, and the number of industries employing this form of advertising and communication only continues to skyrocket.
So, why is it that digital signage has gained so much popularity?
Well, to put it simply, because it works.
The use of digital displays has been proven time and again to provide a wide range of benefits for businesses around the world, from increased profits to higher levels of engagement from customers and visitors. In fact, research claims that digital displays capture 400% more views than static displays, and the recall rate of digitally delivered information is an astounding 83%.
Out of all the benefits of digital signage though, these ten stand out from the crowd as seriously impactful, driving results and transforming business.
Table of Contents
- Improved Communication
- Enhanced Engagement
- Greater Satisfaction
- Impulse Purchases from Buyers
- Cost Effective
- Enhanced Customer Experience
- Higher Growth/Increased Sales
- Better Brand Awareness
In the following sections, we delve into each benefit, highlighting the profound impact digital signage can have on your business operations.
Top 10 Digital Signage Benefits
1. Improved Communication
Digital signage allows businesses to communicate messages effectively and efficiently. It enables businesses to share information in real-time, which is especially important for time-sensitive announcements or emergency notifications.
2. Enhanced Engagement
Digital displays capture 400% more views than static displays, and 8/10 customers claim to have entered a store simply because digital signage caught their attention. So how does this affect business? Well, more views mean more opportunities to impact sales, and more interest means more customers in your doors, all of which can lead to opportunities for greater sales.
3. Greater Satisfaction
Digital signage can have a huge effect on your customers’ overall experiences. In fact, according to a Digital Signage Today article, customers that interact with digital signage report 46% higher satisfaction. Part of that is almost certainly due to the 35% decrease in perceived wait time that Burkhart notes as being “one of the best things you can do to improve customer experience.” These are the kind of improvements to customers’ experiences that can help lead to better customer retention.
4. More Impulse Purchases
David Bawarsky, an authority in the tech community, states that 19% of people admitted to making an unplanned purchase because of digital signage. When you compound these unplanned purchases with digital signage’s effect on purchase amount, it’s easy to see how much of a boon digital signage can be to business.
5. Cost Effective
Digital signage eliminates the need for printing and distributing physical materials, such as posters or flyers, which can be expensive and time-consuming. Businesses can save on these costs by using digital signage, and can also quickly update content.
6. Enhanced Customer Experience
Digital signage can help businesses create a more immersive and interactive experience for customers. This can include providing product information, directions, or even entertaining content, leading to a memorable and positive experience for customers.
7. Higher Growth/Increased Sales
A collection of recent reports state that many brands experience a significant increase (as much as 33%) in sales after implementing digital signage. On top of that, the research is clear — digital signage frequently leads to more in-store traffic and customers spend significantly longer inside. These trends help to improve business’s bottom lines, allowing for greater opportunities in the future.
8. Better Brand Awareness
Digital signage is a powerful branding tool. It can be used to showcase a company’s logo, messaging, and promotions in a visually appealing and impactful way, increasing brand awareness and recognition.
Digital signage helps to mitigate a variety of time-consuming jobs that have historically been the responsibility of employees. For instance, in the retail environment, digital signage can display loads of sales information that employees no longer have to spend time relaying to the customer. This frees up their time to engage in more meaningful conversations, providing higher customer satisfaction and more opportunities to create the kind of genuine connections that lead to a loyal customer base.
Digital signage utilizes software that allows businesses to quickly and easily update content and messaging. This makes it simple for businesses to respond to changing needs and trends, or to showcase new products or promotions.
The benefits of digital signage are undeniable and far-reaching. From streamlining communication to fostering engagement, saving costs, and driving growth, digital signage serves as a catalyst for positive business transformation.
To unlock these advantages for your business, explore Teksetra’s comprehensive resources on digital signage. By integrating this technology into your strategy, you can optimize communication, engage customers effectively, save time and resources, and ultimately propel your business toward unprecedented growth.
The research has been done, and the results are clear: Digital signage works.
From increased foot traffic to more satisfied customers, digital signage is working wonders. To learn more about digital signage, the benefits of the technology, best practices, and how to measure ROI on your investment, check out our white papers or visit our solutions page.
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