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Digital Signage for Retail

Blog Post
January 4, 2020

You already did the hard part; you got your customer right there, inside your store. Now is your opportunity to maximize the experience, create loyalty, and increase sales.

But unless there’s a 1:1 staff to customer ratio, how can you engage them in a meaningful and unobtrusive way?

Digital signage.

Since you’re reading this, the use of digital signage in the retail environment has already occurred to you. What you really want to know is how to get started.

Not sure where to start? Read our guide, “Digital Signage: What you need to know to be successful.”

Drive Conversions With Video

When it comes to digital signage in retail, video is king. Most surveyed consumers said video is the most engaging digital signage content.

This isn’t a surprise. By incorporating video content into your in-store marketing strategy, you have a unique opportunity to create an immersive retail experience, one that enhances your customers’ shopping experience and improves your ability to exceed their expectations.

The right, strategic video content can:

  • Build your brand
  • Promote your image
  • Increase foot traffic
  • Shorten perceived wait times

Digital Signage Can Be Interactive

Along with the obvious advantages of sharing information with your customers, responsive digital signage allows your customers to share information with you.

Interactive digital signage can take the customer experience one step further and connect them to an almost e-commerce experience.

Through interactive digital signage portals, your customers can shop all your products – every size, color, and variation – that may not be in front of them.

You let them choose the shopping experience they want, feel good to get exactly what they are looking for and with the right software, learn about their shopping habits too.

Digital signage has many strategic uses. With the right combination of signage, you can effectively communicate and interact with your customers.

  • Present pricing and product information
  • Point shoppers to your website
  • Capture individual customer contact information and demographics
  • Share upcoming events
  • Advertise additional locations
  • Spotlight staff
  • Wayfinding
  • Occupy waiting customers
  • Create “endless aisles” with all stock options available but not in-store
  • Highlight community activities and charity events you sponsor

The power of digital signage is nearly endless…or perhaps only limited by your imagination. Isn’t it time to consider the possibilities?

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