Refresh Your Content With Digital Signage This Spring
Spring cleaning is the perfect time to update your tech, including digital signage. Businesses should aim to update their digital signage as much as possible, as things are constantly changing and it’s important to always display the most relevant, up-to-date information to customers and employees. Here’s what you need to know about digital signage and why you should consider updating it as part of your spring cleaning plan.
Why You Should Refresh Your Digital Signage
Digital signage is a highly effective tool for communicating with those in your building, displaying everything from internal messaging to targeted media. Regularly updating your digital signage to reflect current news and events can help keep everyone on the same page.
We’ve all seen signs that display the same outdated information day after day. You don’t want to be the company that continues advertising a sale weeks after the event, so it’s important to refresh your signage from time to time to ensure that you’re always displaying the most relevant information. This can help prevent confusion among customers and those in your organization.
How to Refresh Your Signage
You can get creative with refreshing your digital signage—the sky truly is the limit. Whatever content you choose to add, it should capture your audience’s attention, succinctly convey information, and encourage viewers to take action in some way. The following are some ideas you might use for your digital signage.
Wayfinding
One of the most common uses for digital signage is wayfinding, or instructions to help viewers navigate the space. Wayfinding tools are especially useful in large buildings, so if you work in a big complex, you might display a map to help people get around.
Business Hours
Letting customers know how late you’re open can give them a better idea of how long they have to shop. Displaying your business hours on your digital signage is a great way to convey critical information to your audience.
Sales Information
Retailers can make good use of their digital signage by displaying information regarding current and upcoming sales. You can also display loyalty program info, giveaways and promotions, and customer testimonials. Anything and everything pertaining to sales should be considered for your digital signage.
Social Media Handles
If you want people to follow your brand on social media, you can display your social handles on your digital signage. For best results, you might even try placing these signs near your checkout counter, as customers waiting in line are more likely to whip out their phones and pull up social media than those that are busy shopping elsewhere in the building.
Benefits of Digital Signage
Digital signage is helpful in many ways and has become popular thanks to its versatility. It can offer your business multiple benefits, including:
- Enhanced engagement
- Higher customer satisfaction rates
- More impulse purchases
- Increased growth
- Additional business opportunities
From the customer end, digital signage conveys critical information regarding sales and wayfinding, but it can also benefit employees. For example, by displaying store information via digital signage, retail staff can avoid answering the same customer questions over and over again. Instead, they’ll have time to focus their efforts on key store operations. Digital signage promotes customer self-sufficiency and allows shoppers to quickly find the information they need without having to track down store workers.
Getting Started With Digital Signage
If you’re thinking about implementing digital signage or even updating existing tech, there are a few tips to keep in mind. First, you should determine the purpose of your content. This will depend heavily on your business type and industry. For example, if you’re a clothing retailer, then you are likely to use your signage differently than, say, a financial institution would.
You should also consider your peak business hours and how much time customers are realistically going to spend looking at your signage. If you run a fast-paced business that regularly sees customers in and out the door without much loitering, then your content should be designed to convey information in quick, relevant snippets. On the other hand, if customers take their time when visiting your business—as they do at establishments such as cafes—then you have more options in terms of content.
Need to Update Your Digital Signage? Teksetra Can Help!
Figuring out how to refresh your digital signage can be challenging, as there’s so much to take into consideration. You need to determine where to place your signs, what to display on them, and how to best leverage this tech to capture your audience’s attention.
Teksetra offers digital signage solutions and services, including planning, software, mounts and enclosures, and professional installation. Working with Teksetra, you can achieve better engagement, streamlined marketing, increased customer satisfaction, and more. Get in touch with us today to learn more about digital signage and how Teksetra can help you implement or update your equipment!
